The Popularity of Mommy Blogs

With perhaps thousands of blogs being introduced to the internet on a daily basis, one genre of blog remains constantly popular: mommy blogs. These blogs, usually written by mothers, feature discussions and commentary on family, home, and parenting.Some blogs written in the same genre can also be written by fathers. Blog topics range from crafting, cooking, and budgeting to parenting advice, personal dialogues, and other related topics.

Mommy blogs consistently remain popular because many people relate to the material presented on the blogs. Readers are appreciated of honest, real dialogue and the opportunity to look into the life of someone else in a similar situation. Others learn life lessons and gain comfort from these blogs.

Some popular mommy bloggers are Dooce, The Pioneer Woman, The Girl Who, Girl’s Gone Child, NieNie Dialogues, and Sweet Salty.

Heather Armstrong pens the popular blog, Dooce. Armstrong lives in Salt Lake City, Utah, and Dooce is her pseudonym. In 2009, she was named one of the top 30 honorees of “The Most Influential Women In Media” by Forbes. Her blog started in 2002 and quickly gained notoriety. Armstrong blogged about work experiences on her personal blog and was quickly fired from her job. Her story became so famous that the word “Dooced” was coined for someone getting fired for blogging about his job. She became famous for her open posts about postpartum depression. In addition to parenthood, she also blogs about her experiences with living in Utah and with being raised a member of The Church of Jesus Christ of Latter-day Saints. Armstrong attended BYU for college but did not like the school and left the church soon after she graduated. Her blog has gained many followers through the years and is one of the most popular blogs online. It is estimated that she makes in upwards of $50,000 per month for blogging.

the-pioneer-woman-reeThe Pioneer Woman is another popular mommy blog. Ree Drummond, an award-winning blogger, writes this blog from her ranch in Oklahoma. The premise of her blog is of her experiences as a ranch mother and wife in addition to providing popular recipes. Drummond also home schools her children and writes about her experiences. Drummond has gained international exposure from the blog with appearances on the Today Show on NBC, Good Morning America, and The View. In addition to being featured on those shows, she was offered her own cooking show on Food Network. The show premiered on August 27, 2011. She has published several cookbooks that include her recipes and her photography on the ranch.

NieNie Dialogues is another popular mommy blog written by Stephanie Nielson. While her blog was started almost ten years ago, her blog became very popular in 2008 when she was involved in a plane crash with her husband. Stephanie was burned over 80% of her body, while her husband was burned over 30% of his body. She was in a medically induced coma for months and needed serious skin graphs and surgeries. Her face remains drastically different than before the crash which has been a difficult transition for her. In 2009, she was featured on Oprah where she explained how her life had changed since the crash. She has been featured on many other shows such as the Today Show and recently completed a novel, Heaven is Here.

Many mommy bloggers find it is a great way to make money from home, which is perhaps one of the reasons why there are so many blogs. Companies have found that advertising through mommy blogs can be an incredibly beneficial marketing strategy. Some companies pay bloggers to feature a certain product while other companies post ads and pay the blogger per click. This is how many bloggers are able to make revenue for their sites.

More importantly, many women find them as a great source of community in a world where many social connections are formed online. Many women make friendships through these blogs and find the support to make it through each day.


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